Pharmacision takes a holistic approach to project management with a focus on keenly understanding client business needs and providing solutions and strategic recommendations to help achieve commercial success.

Pharmacision’s comprehensive project approach is designed to address key strategic insight needs and provide deliverables to help organizations make better business decisions. We focus on providing solutions as efficiently and cost effectively as possible. As an example, when it comes to new product planning and in-licensing support, we take a three-stage approach:

Stage 1: Analyze existing information and get initial view of the universe

• Review existing market research and company information
• Frame the issues at hand
• Develop cursory understanding of market sizes, trends, perceptions, and needs
• Inventory what we know and what we need to learn more about
• Create analysis plan and initial model construct

Stage 2: Collect new information

• Identify key decision makers and KOLs
• Conduct primary market research interviews
• Evaluate product concepts
• Gauge market reaction to product concepts

Stage 3: Create tools for decision making and refine our view of the universe

• Market maps
• Target market prioritization
• Optimized target product profile development
• Patient based market and forecast modeling
• Financial modeling
• Scenario planning
• Commercialization and go-to-market strategy development
• Positioning and brand strategy development
• Partnering strategy development