Business Strategy Planning

Strategic planning and business development support for relationship marketing agency seeking to develop and deploy HIV patient direct marketing programs for use by large pharma partners

• Developed HIV market primer and strategic plan for entering the HIV market space
• Conducted HIV related qualitative market research with AIDS service organizations
• Identified and made initial contacts with pharma HIV marketing groups to generate interest

Strategic planning support for oncology therapeutic company

• Market opportunity assessment for angiogenesis inhibitor in early development
• Tumor site targeting for clinical development
• Introductions and meeting facilitation with University of Michigan Comprehensive Cancer Center to explore opportunities for clinical trial participation

Business planning support for startup company developing drug for the treatment of Clostridium Difficile Associated Disease

• Developed and wrote business plan
• Conducted market opportunity assessment
• Developed patient based revenue forecast model for lead candidate
• Developed valuation model to support initial round of investor financing

Market Research

Qualitative market research with HIV treating physicians to evaluate evolving changes in prescribing habits and opportunities for client portfolio of anti-HIV drugs

• Conducted in-person and phone interviews with HIV treating physicians
• Results helped drive strategic planning process and supported development of questionnaire to provide quantitative input for HIV forecast

Market opportunity assessment and qualitative market research for medical device firm seeking to commercialize new blood banking product

• Conducted physician, pharmacist, and blood bank director interviews to evaluate unmet needs, product potential, and strategic opportunities
• Results drove key strategic commercialization decisions

Business Development

Business development support for major chemical and plastics manufacturer seeking to codevelop or out-license patient compliance management system with major healthcare company

• Provided assessment of market trends and potential for new technology
• Identified potential strategic partners and new leads for codevelopment or out-licensing opportunities
• Made initial contacts and introduced technology to potential strategic partners

Business development support for early stage cardiovascular therapeutic company

• Developed and wrote business plan
• Identified clinical development consulting partner, made introductions, and managed interactions between partner and company
• Identified potential pharmacogenomics partner for possible collaboration in the identification of ideal patient candidates
• Conducted market opportunity assessment and competitive analysis
• Developed patient based forecast and financial valuation models for lead product candidates

Business development support for Alzheimer’s drug development company

• Executive summary review
• Developed market and financial section of investor presentation
• Market opportunity assessment
• Developed patient based forecast and financial valuation model for lead candidate