We understand that no two business issues are identical and that information sources are constantly changing.

The breadth and depth of the project types undertaken by Pharmacision leadership over the past 20 years have provided clients with the strategic insight they need to make better business decisions in today’s market while looking ahead to future opportunities in the markets of tomorrow.

Business and Brand Strategy Planning

Strategic Questions:

• Where should the company direct R&D and licensing efforts?
• Therapeutic areas
• Product categories
• How should the company position and brand their new product that is close to launch?
• What other complementary services are needed for commercial success?

Services Offered to Address Strategic Questions:

• Database searches
• Internal core competency assessment
• Opportunity discovery and assessment process
• New product concept testing
• Positioning and message development market research

Market Opportunity Assessments

Strategic Questions:

• How big is your addressable market?
• How big is your defined target market?
• What are the unmet needs?
• How big will unmet needs be in the future?
• Standards of care?
• Trends?

Services Offered to Address Strategic Questions:

• Literature searches
• Habits and Practices market research with:

• KOLs (key opinion leaders)
• Patients
• Payers (ie. managed care medical directors)

• Target patient epidemiology modeling and projections

New Product Opportunity Assessments and Commercialization Strategy Development

Strategic Questions:

• What does your target product profile (TPP) need to look like to be compelling?
• How well will the product concept meet unmet needs in the future market if successfully launched?
• How many patients are likely to receive this product?

Services Offered to Address Strategic Questions:

• Concept testing market research with:
  • KOLs
  • High volume prescribers
  • Payers
  • Healthcare consumers with condition
• Early stage product positioning research
• Development of patient based forecast models

Competitor Landscape Assessments

Strategic Questions:

• How much competition will you face when you launch and how will your product stack up against the competition?

Services Offered to Address Strategic Questions:

• Pipeline database searches
• KOL interviews
• Qualitative war games simulation
• Quantitative concept testing and market simulation

Forecasting and Valuations

Strategic Questions:

• What is this opportunity worth to your company?
• Should you develop yourselves?
• Should you in-license the opportunity?
• How does this fit with your portfolio strategy?

Services Offered to Address Strategic Questions:

• Patient based product forecasting
• Clinical development costs / timeline estimates
• Marketing and sales cost projections
• Risk adjusted cash flow projections
• NPV (discounted cash flow) models

Licensing and Portfolio Strategy Support

Strategic Questions:

• What is the optimal commercialization strategy?
• How do you prioritize this with other opportunities within the company?
• If we In / Out-License, how should we structure a deal?

Services Offered to Address Strategic Questions:

• Risk adjusted discounted cash flow modeling
• Valuation modeling for licensor and licensees over product life cycle
• Strategic plan development